by Andrea Doyle | September 07, 2018
A new hotel will break ground later this summer atop Holmdel, N.J.'s Bell Works. Part of the Destinations Hotels Collection, under the Two Roads Hospitality brand, the 186-room hotel will be set in the former Bell Labs research building that is now Bell Works, a mixed-use campus billed as a "Metroburb."
Prior to the opening of the hotel, a separate conference center and event space will debut in the fall with 40,000 square feet of meeting space, including a historically preserved auditorium with seating for 300 guests, an array of dedicated function spaces, a kosher kitchen and an atrium space available for public and private events. 

Listed on the National Register of Historic Places, Bell Labs was the site of groundbreaking advancements in science and technology, spurring the development of some major inventions and research concepts. Eight Nobel Prize winners worked within the building over a four-decade period. This hub of innovation has since been reimagined as Bell Works by Somerset Development, estimated to cost around $200 million, that also includes retail and other community services. 

"Bell Works is one of the most pioneering developments of today, reinvigorating the economy and elevating the landscape of one of New Jersey's fastest-growing regions," said Jamie Sabatier, CEO of Two Roads Hospitality. "The new Destination property will be an amalgamation of both historic architectural elements and modern amenities, and is designed as a central gathering place for the entire community."

The hotel will include entertaining suites, a restaurant and a 13,000-square-foot rooftop bar, as well as a luxury spa and game room. 

"We envisioned Bell Works as a microcosm of innovation, where the community can connect and collaborate within an epicenter of business, dining, and culture," said Ralph Zucker, president of Somerset Development.  "We are proud to have brought a former hallmark of advancement back to life, reinventing the historic Bell Labs as Bell Works."