by Matt Alderton | May 20, 2015

Meeting planners and attendees have a new transportation option upon landing at New York's LaGuardia Airport: Taxi-sharing company Bandwagon will launch curbside service there tomorrow, it announced yesterday.

Already available at several event venues and transportation hubs, including the Las Vegas Convention Center, the Boston Convention & Exhibition Center, Newark International Airport United Terminal C, and New York City Cruise Terminals, Brooklyn-based Bandwagon allows passengers waiting in standard taxi queues to find a travel companion using an onsite iPad kiosk. For a small fee, the service pairs travelers who are going in the same direction; upon being matched, those passengers can jump to a taxi-share priority line and save 40 percent on their fare.

The service is envisioned as way to help taxis compete with ridesharing services like Uber and Lyft. Although cab drivers are paid the metered rate, passengers pay a reduced fee by consolidating their ride and fare with a companion.

"Bandwagon is thrilled to partner with the [Port Authority of New York & New Jersey] to improve curbside customer service at LaGuardia, and make New York City taxis more competitive with ridesharing companies," Bandwagon Founder and CEO David Mahfouda said in a statement. "Not only will Bandwagon's service help prevent the airport from stripping out of taxis during peak travel periods, reduce congestion, and [minimize] smog, but we will save air travelers -- New Yorkers and tourists alike -- time and money."

Bandwagon's LaGuardia service will commence with a one-year pilot. Initially, it will be available only during peak travel periods: Thursdays and Fridays from 4 p.m. to 7 p.m., and Sunday evenings -- or Monday evenings on long weekends -- from 7 p.m. until closing.

"Partnering in this program will help increase taxi availability for our customers," said LaGuardia Airport General Manager Lysa Scully. "Additionally, the Port Authority is committed to reducing its carbon footprint and this is an eco-friendly transportation option in line with our sustainability goals."


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