Capitalizing on Macy’s global appeal and New York
City’s vital tourism and shopping industry, Macy’s and NYC & Company have collaborated to open Macy’s new Herald Square Visitor Center, an official NYC information center. Macy’s Visitor Center includes NYC & Company’s state-of-the-art technology, information, and ticketing services for NYC attractions.
“We are very pleased to collaborate with NYC & Company on an innovative customer service venture that will cater to the international and domestic shopper within a department store,” says Terry Lundgren, chairman, president and chief executive officer for Macy's Inc. “The renovation of Macy’s Herald Square creates a unique platform to enhance the customer shopping experience and store environment. With the six million tourists visiting Macy's Herald Square annually who make this store one of the most shopped and visited sites in New York City, a co-branded visitor center is a testament to the worldwide popularity of both Macy’s and New York City as leading destinations for visiting tourists.”
Macy’s Visitor Center, located on the newly revamped Mezzanine Level, is a state-of-the-art space with dynamic information screens, concierge terminals, and digital touch screen kiosks that provide up-to-date information on attractions, dining, and nightlife throughout the five boroughs.
In addition, the enhanced visitor center will offer concierge-type services to restaurants, tours, and special offers on tickets to over 80 major attractions and events in the city, plus NYC & Company’s official visitor guides, maps, and brochures.
Macy’s Visitor Services provides popular incentives such as the International and Domestic Savings Program, which gives travelers a 10 percent off discount on most purchases throughout the store with qualifying documentation. The savings pass can be printed from any of the four interactive kiosks or from the concierge desk staff in nine different languages including Chinese (Mandarin), English, French, German, Italian, Japanese, Korean, Portuguese, and Spanish. Macy’s Visitor Center also provides language translation assistance, store tours, special group programs, and other tourist information.
The store is in the midst of an unprecedented four-year, $400 million renovation that will add new designer departments, epicurean experiences, and multi-level luxury shops. Upon completion in 2015, the Herald Square store will increase its selling space from 1.1 million to 1.2 million square-feet.
In addition to the new Macy’s Visitor Center, NYC & Company operates several Official NYC Information Centers throughout the city including the Official NYC Information Center in midtown Manhattan (810 7th Avenue), the Times Square Museum & Visitor Center in the heart of Times Square, the Official NYC Information Kiosk at City Hall, and the Official NYC Information Center in Chinatown.