Martha Sheridan has been named the new president and CEO of the Greater Boston Convention & Visitor Bureau
. Sheridan, who has served as president and CEO of the Providence Warwick Convention Bureau
since 2006, becomes just the second woman, to currently lead a CVB for a top-tier market in the United States, joining Julie Coker Graham, president and CEO of the Philadelphia Convention & Visitors Bureau.
Effective Jan. 2, 2019, Sheridan will be president and CEO-elect of the GBCVB. She will officially become president and CEO on Feb. 15.
Sheridan, who has overseen record growth for the Providence/Warwick visitor economy during her tenure, has over a quarter-century of destination marketing experience. She has served as chairman of the Destinations International
and is on the board of the U.S. Travel Association
. She has held a variety of other leadership roles, including a two-year term as president of the New England Society of Convention and Visitors Bureaus
, and in 2015 she was named one of the "Top 25 Women in the Meetings Industry
" by Meetings & Conventions
"Over the course of my career, I have seen the Providence/Warwick area grow into a world-class destination and it has been my honor to have been a part of that evolution," said Sheridan, who first worked for the PWCVB in the 1990s in a variety of roles and returned as president and CEO in 2006. "Now it's on to Boston, a cosmopolitan hub full of iconic landmarks and attractions, diverse neighborhoods, vibrant culture, prestigious universities, and of course feverish sports fandom."
She cited Boston's blend of tradition and innovation creates a "unique dynamic that is the essence of the city's brand." She said she plans to leverage this brand to grow the area's visitor economy, and to expand upon work of her predecessor, Pat Moscaritolo, who will be retiring on Feb. 14, 2019, after 28 years at the GBCVB.