by Vincent Alonzo | January 02, 2018
Recently, Successful Meetings sent a survey out to our readership asking them to tell us what was important for including golf and spa activities in meetings and events.  Of the respondents 36% percent were corporate planners, 33 percent were independent or third party planners, and 25 percent were association planners. Of that pool, 39 percent reported that finding time in the agenda was the biggest challenge for including spa options in meetings while 53 percent listed that as a challenge for including golf. Here's what else they had to say.


How often golf & spa options are part of meeting itineraries
(Golf / Spa)


Always: 23% / 13%
Sometimes: 58% / 49%
Never: 19% / 38%
    
 
Type of meetings or events that typically include golf and spa options
(Golf / Spa)


Board meetings: 95% / 65%
Sales meetings: 95% / 47%
Training meetings: 84% / 53%
Industry conferences: 91% / 52%
Conventions: 89% / 52%
Trade shows: 84% / 61%
Incentives: 92% / 76%


The golf value proposition for the meetings experience


Relationship-building opportunity for attendees: 87%
Relaxation or wellness benefit to attendees: 80%
Provides sales networking opportunities: 58%
Makes attendees feel valued by the host organization: 54%
Reward for attendees: 53%
Marketing tool to increase event attendance: 37%
Golf helps attendees focus on meetings content: 32%


The spa value proposition for the meetings experience


Relaxation or wellness benefit to attendees: 87%
Reward for attendees: 75%
Makes attendees feel valued by the host organization: 69%
Marketing tool to increase event attendance: 31%
Relationship-building opportunity for attendees: 28%
Spa activities helps attendees focus on meetings content: 25%
Provides sales networking opportunities: 22%


Most common reasons golf or spa options are excluded from meeting itineraries
(Golf / Spa)


Perception of lavishness: 64% / 93%
Don't have the budget: 75% / 85%
Doesn't add value to the meeting: 50% / 94%
Group isn't interested in it: 54% / 62%


Biggest challenges when including golf in meeting itineraries


Finding time in the agenda to offer a golf option: 53%
Finding the budget: 40%
Managing the logistics: 35%
Finding enough participants to create a tournament: 25%
Pairing players of similar ability: 25%
Dealing with the perception of lavishness: 15%


Biggest challenges when including spa options in meeting itineraries

Finding the budget: 42%
Finding time in the agenda to offer a spa option: 39%
Making sure attendees stay within the menu selection: 29%
Managing the logistics: 19%
Dealing with the perception of lavishness: 10%


Most common ways spa options are included in meeting itineraries


Partial menu of treatments or 'mini'-treatments: 72%
Offering attendees resort credits: 28%
Full menu of treatments for attendees to choose from: 10%