Products and Services
IEG Joins Roush Fenway Racing To Provide Measurement Services To Sponsors
By Andrea Doyle
June 15, 2011
In the current economic climate, companies have asked sponsors to help corporate partners determine return on investment. For the most part, sponsors have struggled with how to deliver such assistance. Roush Fenway Racing has developed a solution to this issue, entering into an agreement with IEG to develop customized measurement programs to be offered to select corporate partners of its NASCAR operation.
As the official measurement service for Roush Fenway, IEG will provide objective, third-party ROI statements for each partner that will include: partner’s objectives, ranked and weighted; rights fee and activation spend per objective; return per objective; marketing value of benefits delivered; and strategic recommendations for optimizing the partnership. Dubbed RoushFenwayOnTrack, the new measurement service is said to be unlike any ever offered by a sponsored property to its marketing partners. Roush Fenway Racing is one of the most successful teams in NASCAR, with five series championships and 280 wins.
This page is protected by Copyright laws. Do Not Copy