West
Visitors to Hawaii Up Thanks to 'Focused Efforts'
August 3, 2010
Hawaii celebrated its seventh consecutive increase in visitors in June, welcoming 625,522 travelers, a 13.9 percent increase over June 2009, the Hawaii Tourism Authority (HTA) announced last week, citing its targeted marketing efforts on the U.S. mainland, as well as in Canada and Japan.
"With an overall increase in arrivals for the seventh consecutive month and visitor expenditures up 7.8 percent over last year, we are pleased that our efforts to drive demand and boost arrivals in the short-term have been successful, including the industry working together to create a quality experience for our visitors," said HTA President and CEO Mike McCartney. "Our focused efforts to increase travel demand to Hawaii in our major market areas are paying off."
While all of Hawaii experienced tourism increase in June, visitor growth was strongest in Oahu (18.3 percent), followed by the Big Island (8.9 percent), Maui (5.9 percent) and, finally, Kauai (5.8 percent).
"We are expecting Hawaii's summer season to continue to outpace last year, thanks to the successful marketing campaign plans that have been implemented with our travel partners," said Hawaii tourism liaison Marsha Wienert, according to the Associated Press. "Although we still have a ways to go to make up for what has been lost during these challenging economic times, our visitor industry is on the right path and there is reason for increased confidence in Hawaii's economic recovery."
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