West
San Francisco's Moscone Center Undergoing $55 Million Renovation
January 4, 2011
San Francisco's 1.2 million-square-foot convention center, The Moscone Center, has commenced a two-year, $55 million upgrade and renovation, the San Francisco Travel Association (SFTA) — formerly the San Francisco Convention & Visitors Bureau (SFCVB) — recently announced.
Scheduled for completion in July 2012, the project will include basic aesthetic improvements, including new carpet, paint, lighting and ceilings, as well as enhanced lobbies, an upgraded kitchen, new digital displays, improved elevators and escalators, and renovated restrooms.
The project also will include accessibility and environmental improvements, as the renovated facility will meet new ADA requirements and plans to pursue LEED Silver certification.
"Moscone Center has served San Francisco and our meeting customers well for nearly 30 years and we are very excited to give this venerable facility a fairly extensive makeover," said SFTA President and CEO Joe D'Alessandro. "I'm confident these changes will help us not only maintain our current market share, but attract new convention business as well."
A major component of the Moscone Center upgrade will be architectural and design changes that give the facility a more "San Francisco" feel.
"In its current state, Moscone Center gives meeting attendees very little sense that they are in San Francisco," said Dan Kelleher, chairman of the San Francisco Tourism Improvement District (SFTID). "A major part of this renovation is incorporating recognizable colors like the Golden Gate Bridge's 'international orange' and integrating the city's iconic images into the buildings' public spaces and meeting rooms."
The Moscone Center's first building, Moscone South, opened in 1981. It was expanded in 1991 with the Esplanade Ballroom complex, in 1992 with Moscone North and in 2003 with Moscone West. Moscone West will not be part of the renovation.
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