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Starwood to Add Six New York City Properties
July 29, 2010
Starwood Hotels & Resorts will open six new hotels in New York City before year's end, including the W New York – Downtown and Aloft Harlem, both of which will open next month.
The new properties will represent 25% of the new hotel rooms in the city. In May, the highly anticipated Sheraton Brooklyn opened its doors – bringing the total number of new Starwood hotels to open in the Big Apple in 2010 to seven. The company’s aggressive growth will bring 1,712 new hotel rooms to New York City.
“While nearly 80% of our future hotel pipeline is outside of the United States, we have more hotels in New York City than any city in the world and we will open more hotels right here in our backyard than anywhere else, which speaks to New York’s enduring stature as the most global gateway city in the world,” said Frits van Paasschen, CEO of Starwood Hotels and Resorts. “New York continues to be a beacon for international business and leisure travelers alike, and as we look to the future, we expect that as masses of travelers from China, India and other emerging markets begin to travel internationally, New York will be at the top of their list. We couldn’t be more bullish on New York near or long term.”
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