Destination Information
San Jose Earns DMAI Accreditation
July 23, 2010
San Jose has become the first city in Northern California to receive
accreditation from their top industry association, Destination Marketing
Association International (DMAI).The program recognizes organizations that
meet or exceed industry standards and distinguishes those that are committed
to industry excellence.
The DMAI accreditation program passed a significant milestone this year,
placing its stamp of approval on 115 destinations since its inception
in 2007.
To receive accreditation, a Destination Marketing Organization, or DMO, is
required to provide evidence of compliance with a multitude of mandatory and
voluntary standards covering a wide variety of topics, including governance,
management, financial responsibility, marketing, human resources,
technology, visitors services, group services and more.
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