Research and White Papers
Survey Explores How U.S. Travelers Use Smart Phones
September 2, 2010
Three out of 10 cell phones used in the United States are now "smart phones" with Internet connectivity, and a growing percentage of those have been used by travelers to help them plan, book or manage trips, finds a new Ypartnership/Harrison Group 2010 Portrait of American Travelers survey.
According to the survey, 19 percent of travelers have downloaded a travel-related app to their smart phone. Among those who have, 47 percent have navigated a destination using their phone's built-in GPS functionality, 46 percent have searched for the latest information on flight schedules and delays, 29 percent have compared airfares or hotel rates, and 28 percent have shared information or photos about their travel experience using their phone.
Meanwhile, 18 percent have used their phone to book air travel or lodging and 15 percent to view a virtual visitors guide.
Finally, 11 percent have used their smart phone to download and redeem mobile coupons, while 6 percent have used it to download an audio walking tour of a destination.
"Clearly, mobile devices are destined to play an increasingly important role in the distribution and sale of travel services in years ahead," Ypartnership Chairman and CEO Peter C. Yesawich said in a statement. "Both shopping and more real-time engagement in the discovery of what a destination has to offer are likely to rival talking and texting in the years ahead."
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