More than a quarter of all incentive travel and motivational event planners—28 percent—want more technology but are restrained by lack of funds, finds a new study by the Site International Foundation.

Released last month, the study, "Site Index: Focus on Technology," found that only 12.5 percent of incentive travel and motivational event planners are planning ahead for their technology needs, and that over 91 percent report that a company's available technology is "important" or "somewhat important" when it comes to selecting partners.

"We knew technology was important, but were surprised that just 8 percent of respondents indicated satisfaction with their current technology," Site International Foundation President Fay Beauchine, CITE, said in a statement. "The report clarifies how professionals in the motivational events industry are using technology to increase efficiencies. It also suggests that the greatest area for technology growth nests with cross-organizational collaboration using social media tools with interactive online groups."

Added Site International Foundation Vice President and Research Committee Chair Steve O'Malley, "Organizations looking to the future must assess the state of current customer expectations as it compares to their employment of technology."

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