Los Angeles -- Experiential marketing is increasing in value and as a result growing as a method by which companies reach customers, according to a new study conducted by event marketer TBA Global.

Nearly 90 percent of marketers in the TBA survey said they are getting more value from their events as compared with three years ago, and about 85 percent said the number of events they are staging at present is the same or more than three years ago.

"These findings help validate the impact and value of experiential marketing as a cornerstone in establishing a critical brand dialogue with a target audience," said Lee Rubenstein, president of TBA Global. "Smart marketers are leveraging the power of live events to connect their brand with their audiences in a meaningful way that builds relationships and delivers results."

The survey also found that experiential marketing is the most effective way for companies to develop a bond with customers, beating out, in order, advertising, direct marketing, sales promotion, online, and public relations.

However, experiential marketing lagged behind advertising as the most effective way to achieve overall brand alignment.

The complete survey results are available at www.tbaglobal.com.

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