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CIC Approves New Strategic Plan Focusing on Advocacy, Professional Practices

By Matt Alderton
December 12, 2012

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At its annual meeting in November, the Convention Industry Council's (CIC) board of directors approved a new strategic plan for the organization that's focused on advocating the value of meetings and conventions, promoting excellence in professional practices and leveraging the power of collaboration, CIC announced this week.

Developed by CEOs and representatives of the meetings industry's leading professional and trade associations, the three-year plan outlines initiatives in three separate categories, according to CIC: "promoting excellence through certification and accreditation programs," "creating a global voice for industry issues through strong partnerships," and "ensuring that industry partners, government and the public have access to research and information that supports the value of meetings."

"The Convention Industry Council and board of directors worked together to formulate a series of exciting action plans to translate our strategic vision into reality, befitting the strength that comes from the collaboration of all of our members from every segment of the meetings industry," said CIC Board Chair Fran Rickenbach, executive vice president of the Association of Destination Management Executives International (ADMEI). "CIC's expansion of certification programs and membership, as well as the synergy of the collective research efforts of both CIC and its members, will further enhance the impact CIC has on the global meetings industry."

Added CIC CEO Karen Kotowski, "The new strategic plan defines a vision for CIC and charts a course for the future. As we continue to work with the board to define specific strategies and priorities, it will provide the staff the roadmap that we need to ensure we are delivering the value our members want."


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