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10 Tips To Assure SMM Success

10 Tips To Assure SMM Success

The great recession had a huge impact on the meeting and hospitality industry, primarily economic. However, a major carryover to the post recession era is changing the way that planners plan and execute meetings and how hoteliers and suppliers sell

Communicating With Senior Management

Communicating With Senior Management

Meeting ROI remains in the spotlight, which leads me to the topic of improving communications with senior management. This includes the need to understanding their meeting goals and vision and creating metrics to define, measure, and report success. It's safe

Strategic Meetings Management: What It Is and Why It Matters

Strategic Meetings Management: What It Is and Why It Matters

Those of you who regularly read my strategic perspective blog know I always try to connect the dots to highlight meeting value and strategic meetings management concepts. SMM is our industry's hottest topic, prompting corporate and association planning teams to

When SMM Collides With Hotel Revenue Management

When SMM Collides With Hotel Revenue Management

In 2012, there are two red hot topics that are creating continuous buzz in the industry trade publications. The first is strategic meetings management (SMM) and the other is the big shift to a strong seller’s market.Strategic meetings management became

Conduct Your Strategic Meetings Management Audit

Conduct Your Strategic Meetings Management Audit

In a short three year period, the strategic meetings management (SMM) initiative has permeated and impacted just about every facet of our industry. What fast tracked the need for corporate and association planning teams to jump aboard this "value &

Coaching Your Boss

Coaching Your Boss

OK, perhaps I caught your attention with this unconventional thinking...after all you're probably not considering coaching or mentoring your direct report. However, on the topic of Strategic Meeting Management (SMM) and meeting ROI, that is exactly what I am suggesting.

Demystifying Meeting Value

Demystifying Meeting Value

You can't pick up an industry trade publication today without reading something about strategic meeting management (SMM), the need to validate cost savings, hotel contract negotiations and risk reduction and cost containment or various opinions on meeting ROI. Yes, the

E-RFPs: The Good, the Bad, and the Ugly

E-RFPs: The Good, the Bad, and the Ugly

Strategic Meeting Management (SMM) is our industry's hottest topic, and is becoming a high priority for today's corporate and association planning teams. There is an umbrella of high impact benefits of a carefully planned and implemented SMM plan and the

Meeting Policy: Addressing The Big C (Compliance)

Meeting Policy: Addressing The Big C (Compliance)

As strategic meetings management (SMM) continues to gain momentum and acceptance from corporate and association planning teams, the topic of meeting policy has been thrust into the spotlight. The big picture goal is a team focus on standardized processes and

Got Strategy?

Got Strategy?

Those of you that follow my blog will have heard me talk about "the shift" from logistics to strategic thinking. Obviously, logistics are critical to meeting planning and execution, however, the groundswell of interest and acceptance of the strategic meetings