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A Happy 'New You' Year

A Happy 'New You' Year

Don't read anything into my Strategic Perspective topic, as I am sure that there is nothing wrong with the "current you." My thinking here is based on several corporate and association meeting planner surveys and focus group feedback, where most

Meeting Value: What Lens Are You Looking Through?

Meeting Value: What Lens Are You Looking Through?

I have been blessed to have been immersed in the meeting and hospitality industry for my entire career, so I know something about change and how it impacts the way meeting planners plan and execute meetings and how hoteliers and

Celebrating a Meeting Planner's Christmas

Celebrating a Meeting Planner's Christmas

Since this is my last Strategic Perspective for 2012, and we are starting the countdown for Christmas, I thought I would take a lighter approach and share my original poem “A Meeting Planner’s Christmas” with you. I penned this poem

Meetings as Investments

Meetings as Investments

Regular readers of this blog know about my ongoing reminders (and rants) about the need for meeting planners to think of meetings as investments. No, I am not going to break down our industry’s complicated return on investment (ROI) equation,

Measuring What's Important To You

Measuring What's Important To You

The pages of today's industry trade publications are filled with different takes on how to measure meeting value and ROI and, equally important, how to communicate real meeting value to senior management and key stakeholders. I say "real" meeting value,