July 08, 2019

There's a growing awareness of the synergies between sporting events, business meetings and the hospitality industry. 

Not only can a major sporting event bring the host city a number of benefits, it can provide a once-in-a-lifetime experience to MICE groups. As the industry has known for some time, a unique, profound "experience" is what makes a meeting or event memorable and engaging for attendees.

In turn, host cities can leverage their sporting events to gain recognition and exposure from visitors and even remote viewers. That can encourage and attract more sports and meetings business. Sporting events give exposure to a destination in many ways: attendees get to sample the destination first hand; if people are only watching on TV, the coverage can still promote the destination, and the event illustrates that the destination can tackle a big, complex event. Not to mention that the business relationships that result from sporting events can help destinations win future bids.

One city that brings it all together
In the case of Arlington, Texas, sports are a colossal part of the culture and the revenue stream. Consider the impact that a sporting event (or live performance) at Globe Life Park, home of Major League Baseball's Texas Rangers, will have on your group. 

Or at AT&T Stadium, one of the most expensive sports complexes ever built. It's home to "America's Team," the NFL's Dallas Cowboys. But that's not all. It boasts one of the largest video boards in the world, containing 25,000 square feet of video displays. 

Is your group not the football type? Everyone likes music, so you can book tickets at AT&T for one of the many superstar acts that play there, like Jay-Z and Beyoncé, U2 and The Rolling Stones, to name a few. Your group can also get a behind-the-scenes tour, a memorable experience. And of course these facilities also have more traditional meetings opportunities.

Texas Live!

Adding to the experience

Groups that attend sporting or business events at either of Arlington's parks will have the perfect pre- and post-event experience at Texas Live!, a complex between the stadiums that offers entertainment, eateries, accommodations and more.

A new hotel that will reinforce the sporting-meetings link is Live! By Loews - Arlington. Opening in August, the 300-room hotel is connected to Texas Live!, is walking distance to both major sports venues and includes more than 35,000 square feet of meeting and event space.

To find out more about the synergies between sports venues and meetings that can work to your benefit, visit www.arlington.org/meetings-conventions/